In short

The Group Brand Strategy Lead at On drives our campaign creative briefing process, impacts our core brand strategy documents that guide the marketing org, and supports our head of campaign management and Group Creative Directors on ensuring the work that goes out into the world delivers on strategy.

This role is tasked with elevating our overall strategic output. That means evolving and improving how we brief, upleveling our research, and improving our overall process. Most importantly, it means leading a team of four brand strategists, developing their talents, and upleveling the output of the group.

Your Mission

• Sharpen Our Briefs: Elevate the creative briefs we deliver, by setting the standard and guiding the team. That starts with cross-functional strategic planning, which means you need to understand our full range of touchpoints, and it requires you to also evolve how we do research ourselves and in partnership with other teams.
• Deep passion for product and understanding our consumer is a must here.
• Drive Campaign Excellence: Ensure the briefs we build lead to great creative work that delivers results, by partnering closely with our head of campaign management and our Group Creative Leads.
• Refine the Brand: Partner with key stakeholders to improve core brand documents so that our brand is understood across the organization, globally.